NOR Flash memory is a non-volatile storage technology known for its fast random read access, high reliability, and code execution capability (eXecute In Place, or XIP). It is ideal for storing firmware, boot code, and application code in embedded systems where quick access and data integrity are critical. Commonly used in automotive, industrial, medical, and consumer electronics, NOR Flash offers long data retention, low power consumption, and excellent endurance, making it a preferred choice for code storage and direct program execution.